EnglishAdditional Investment to İzmir from Hugo Boss
Hugo Boss which opened its first franchise store in Tukey in 1993, raised its sights. Hugo Boss’s World Ceo Claus Dietrich Lahrs specified that the brand’s biggest manufacturer is in Izmir and said “ We work almost full capacity.Besides new investments we’ll extend the factory’s capacity and may construct an additional premises.”
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Lahrs told that they are satisfied with the performance of Turkey in last two years and said “ We have two stores right now but we’ll increase this number to ten in two or three years.We’ll focus on Istanbul and Ankara.Lahrs told that they work wholesale in Turkey market but after 2010 they’ll put emphasis on retail, they’ll improve their store networks and after Hugo Boss they’ll bring sub-brands like Black , Selection, Green and Orange to Turkey.Lahrs specified that they broke a record in their sales that reached 1.7 billions Euro in 2010 and said “ we aim to reach 2.5 billion Euro turnover till 2015.” |
